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Welcome to the second reflection blog for my social media marketing class.
My objective this week was to work on increasing knowledge related to my WordPress.com site and applying at least 5 new things within my site or this new blog post. They included:
- Reviewing comments recieved:from previous blog
- Reading other class blogs and leaving a comment for at least 1-2 authors, if site allowed
- Review page settings, appearances and tools to enhance current site and use tools such as sharing links
- Set up a YouTube account and attach a video to this blog from YouTube
- Upload a powerpoint presentation from Slideshare, which is the SMM tool I presented in class last week.
The first action item was an easy one! I recieved a comment and feedback on some things I was uncertain on in writing my very first Blog. I can see where comments can be valuable for bloggers to refine and continuously improve their posts.
Before receiving comments on my own blog, I felt compelled to read several class blogs that were publicly posted — and left comments on at least two of them. I wanted to express feedback regarding the creativity I felt they put into their blogs and obtained many additional ideas to develop mine! It is so very interesting how different they all were. To me it was just another example of ‘how we each bring different ideas to the table’ and learn from each other. Social_Skelly was commenting on that also last week, & I TOTALLY agree with him — I am learning a ton from my classmates!!
My third WordPress related action was to re-visit some of the tools presented in the online WordPress.com Essential Training.and apply some of them in order to further develop my blog site. You will now see additional information on my ‘About Page’, you can access share links to other social media sites like Twitter, LinkedIn and Pinterest and/or ‘Like’ a blog. You can also view my new home page tagline. I decided I wanted something more related to what I am about, even though the one WordPress had auto generated was very eye catching! If you are new to my blog site this week you missed it, so here it is, recreated just for you — “4 or 5 dentists recommend this WordPress.com. site”. Now you will know what I mean!
The last thing under “Tools” I set out to do was place a “PressThis” bookmark on my favorites list, and then attempt to upload images, videos and other URL links I may want to use for future blogs. I thought I was going to be able to go right to videos to post them, but found it just took me back to the “PressThis” tools page on WordPress.com. I’ll have to go back to the training materials to see what I’m missing; and it also looked like I may have to pay for the premium package in order to upload videos? If any reader has knowledge of how to do this without upgrading my WordPress.com account, I would be very interested in and appreciate your feedback! In the meantime I did visit “Freshly Pressed” and selected three interior design related blogs I was interested in that I could use in the future. For now they appear as “reblogged” and I created separate categories titled SMM Class Blogs & Interior Design. I may explore other ways to present them in my next blog.
Since I was setting out to include videos in the future, this brings me to a YouTube confession. I never had signed up for an account in the past, so decided it was time to do so now! Problem is, I have several email accounts with school and small business and by mistake set it up on a customer lead generation site we have for our call center!! Live and learn, right? LOL! So now I’m re-setting it up through the email tied to this wordpress account and hopefully I will be able to link that as well.
My fifth action item will have to go on the next blog as I did not get to that one; however I do want to try the SlideShare upload tool that Social_Skelly mentioned may be usefull for bloggers to use if wanting to post a slideshow in the blog or LinkedIn, for example. This allows readers to access other than only MS Powerpoint.
All in all, again some good learnings this week in my new world of SMM!
I found it extremely difficult to come up with ONE objective to write about for our first “Reflection Blog”! Here’s the reason: Social_Skelly asked us to accomplish something in Twitter this week and then write about it — relecting about our experience in meeting our objective and what we learned. I was finding myself jumping all over the place in terms of what I was learning and doing around the subject of Twitter; so as a result became very frustrated with choosing just one of them!! The assignment was given on 2/5/13 and this frustration I was having being unsettled with this lasted 3 days!!! Finally, I came to the realization that I could tie several different Twitter related learnings into one larger objective statement!! (Moment of Enlightenment – Da!) So, 3 days into the assignment I finally knew what I wanted for my objective statement — I bet you can hardly wait to read on!…..Here it is:
My Twitter objective this week was to increase twitter knowledge by learning and applying at least 5 new things within my Twitter account, including:
1) Making a class list titled mktgFiends
2) Locating and following new twitter accounts related to my small business
3) Completing a Marketing Influencers Analysis using Klout.com, which we had begun in our last Social Media Marketing Class
4) Attaching at least 2 pictures to my Twitter page
5) Adding to the basic profile created
Given the above list, I will comment on the results and learnings for each one in the same order respectively. Overall, before getting into the detail, I need to express one higher level learning experienced with this assignment which extends way beyond social media marketing. It is my delight in being able to tell you I have met my objective this week! It is so rewarding to be able to blog about that and I can see where ‘objective related blogging’ is also motivational!! When you write down your objective and have a timeline to meet it, and then get to write about how you met or exceeded it, (which others may also read!), it is very satisfying!!!! 🙂
Now let’s get on to the details. For the first task, I compiled a private list labled ‘mktgFiends’ to include all Social Media Marketing class members. I began this after listening to Lisa’s instructions in our last class and completed it during the week. I went into Lisa’s list, which she so kindly left public, and added anyone to the list I was not already following. The only difficulty I had with this is when going on our D2L classlist it looked like there were 24 members, including Social_Skelly, and I can only come up with 22. I think I’m missing Charles Peterson, but that name is eluding me with many others by that name on twitter, and I don’t get a match when using the handle posted by him on D2L (@charles1404178). I will have to get some Tweet help on that one, so will do that by next class.
Second, I searched keywords & hashtags, then added some twitter accounts closely related to my local business community. These included Woodbury, Stillwater and Hudson Chambers were we primarily do business. Another more national or even global one to follow was Houzz, which connects homeowners, architects, designers and builders to work with home improvement and design projects.
After expanding my business related keyword search on Twitter, I worked on my third objective on Klout, looking at the marketing influencer ratings for the 150 or so I was following at that time. The ones with the highest ratings (in the 90’s) were mostly global recognized leaders (dalai lama), media (NPR) or pop culture/celebrities (Oprah Winfrey, Yoko Ono, NFL), The ones in my business/industry were HGTV (89), Architectual Digest (86), This Old House (83), and Home Depot (79). On a side note, from the time I first logged on to Klout to the time of this blog post (about 5 days), my personal rating went from a score of 15 to 19. I was pretty pleased with myself until seeing some of my classmates way beyond that! I would like to give kudos to @robeggers, who topped our class score with a 61 at my last ‘klout-ing’ (social_skelly, I hope it’s ok to make up some of your own words when blogging, but let me know if not, for next time!).
I will end with commenting on the last two tasks together. For both I simply explored my twitter account settings further using the help tool to enhance my profile and learn how to add pictures. I added more about me in my bio section including a website and also connected the wordpress.com app to my Twitter account.
All in All it was a very good week in the new Social Media Marketing world of @designbycd!